GAME CASA .NET

According to a report from Bloomberg, Microsoft and former News Corp. president Peter Chernin held private discussions about creating a Xbox 360 television channel accessible by Xbox Live members.
The report claims the two parties held talks in Redmond, WA last week about the idea. “Chernin suggested raising Xbox Live’s monthly fee by $1 or $2 to add programming aimed at the online service’s young, male target audience,” the source said. The channel would offer reruns as well as original programming.
Former Late Night host Conan ‘O Brien was targeted by Chernin for the new television channel, but ‘O Brien ultimately signed a new deal with TBS. A separate report surfaced from last week saying ‘O Brien was approached by Microsoft for a Xbox Live show, which suggests this is no longer a rumor. No comment yet from Microsoft.
Now to reach their “target male audience” (TMA), what could possibly justify paying an extra $12 to $24 a year to get on XBox Live? It would have to be something that the TMA couldn’t possibly get anywhere else and the likelihood of XBox finding that is about as likely as Bill O’Reilly blowing Jon Stewart. I mean you would have to reel in the TMA with “Only on XBox Live!! Megan Fox helps Anna Paquin take a shower! “ Again, not likely. They might have had a shot if they had landed Conan. Maybe if they became the new MTV and showed free music videos all day. But then in a few years you’d see reality show swill on the channel.

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